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Is Social Marketing a Contradiction in Terms?

June 14th, 2009 Ulstrup No comments

Yes and no. If you think of traditional marketing, it is. You can’t be social and push your marketing hype at the same time.

If you use the social aspect of your presence in social media, your authority can be build up, your brand reputation can improve and you can learn from your customers to improve your company and customer relation services.

Use of social media in marketing requires a well thought out strategy, a good plan for disaster recovery and a team of dedicated people.

Categories: social media marketing Tags: , ,

12 Cool Articles on Social Media Marketing, enjoy!

June 13th, 2009 Ulstrup No comments
The May Collection of social media marketing articles is compiled by Peter Ulstrup Hansen.
 
“A Social Media Reality Check: Time To Get Serious“. Joe Lovett, Searchengineland.
To run a Facebook Page is not social media marketing, smm needs more. Tons of good advice on social media marketing strategies.
 
“Marketing Your Website Without Search Engines“. DoshDosh
Word of Mouth method for social media. How to get more visitors without the search engines.
 
“10 ways to drive consumer action with video“. Bud Rosenthal, iMedia Connection
10 cool ways to use video in both marketing and sales, without being instrusive.
 
“What Marketers Can Learn from the Frozen FoodAisle“. C K, MarketingProfs Daily Fix
The right idea can make frozen food reviews into a cool business.
 
“Advertising Annoyance: Food For Thought“. Rick, Copywrite, inc.
Your social media messages must never be desturbing.
 
“4 signs you’re a social media failure“. Denise Zimmerman, iMedia Connection
4 typical errors in social media marketing, and how you lean from your and others mistakes.
 
“Thought Leadership Alone Is Not Enough“. Dana VanDen Heuvel, MarketingProfs Daily Fix
Thought Leadership is one third of the marketing triangle, the others are insurgent marketing and social media.
“9 reasons you need smm in 2009“. Stuntdubl.
Social media optimization – 9 ways of speeding your social media effords.
 
“Sarah Lacy on Putting the Public Back in Public Relations“. Brian Solis, Briansolis.com
Old marketing models don’t work in social media marketing, now it’s engagement.
 
“Getting Honest About Social Media Marketing“. Randfish, SEOMoz
To increase ROI you need SEO, to increase self esteem and confidence, it’s SMM.
 
“Designing For The Subconscious Mind“. Lance Loveday, Search Engine Land
The first 50 milliseconds are crusial for the visitors unconcious impression of a website, and it sticks.
 
“Sheep Theory: E-commerce Product Placement“. Kunal Kripalani, Mint Content
You can’t convince the sheep! Convince the hearder and the sheep will follow.
Categories: social media marketing Tags: , , , , ,