Is Social Marketing a Contradiction in Terms?
June 14th, 2009
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Yes and no. If you think of traditional marketing, it is. You can’t be social and push your marketing hype at the same time.
If you use the social aspect of your presence in social media, your authority can be build up, your brand reputation can improve and you can learn from your customers to improve your company and customer relation services.
Use of social media in marketing requires a well thought out strategy, a good plan for disaster recovery and a team of dedicated people.